By Amy Lamare
Today’s busy times require companies to make the most of their time management. That’s why IBG put together a team of experienced experts in their fields to service our clients. We are passionate about providing the very best service in the industry. With our suite of products, you can rest assured that all of your Internet Marketing, Visibility and Reputation Management needs are taken care of with a uniqueness of vision and execution that will elevate you above your competition.
IBG – Internet Business Group recognizes that who you are online is as important as who you are offline. IBG is a comprehensive Internet Marketing firm specializing in Marketing and Visibility Solutions for individuals and businesses, PageOne™ Search Engine Optimization services, Social Network Marketing, Mobile SEO Marketing, Attendance+Plus™ for Trade Shows, Web Strategy, Design and Development, as well as Online Marketing Consulting. IBG is skilled at developing marketing strategies that deliver results for their clients. IBG is headquartered in Las Vegas, Nevada.
IBG is an expert in the online environment. We understand its advantages and its challenges and design concepts that allow your brand to be ever-evolving while staying true to your overall message. With the ascendency of the Internet as a primary marketing channel, the ways in which you target your audience have changed. You need a website and marketing campaigns that move your customers to take action. You need to make sure your online reputation is protected. You need IBG’s full service suite of products.
PageOne™ Services is the Internet Business Group’s proprietary method of using Search Engine Optimization (also known as SEO) to move mentions of your company or your name to PageOne™ of Search Engine Results. SEO is the process of improving web search results through the placement of certain key words, embedding within it titles, tags, and links specific to your business. These elements make your website more search engine friendly. The resulting rise to the first page of Google rankings results in traffic to your website and customers for your business.
Reputation Management & Monitoring
Internet Business Group’s Online Reputation Monitoring and Management is an essential tool in the toolbox of an integrated marketing plan. IBG uses its proven proprietary methodology to monitor search engine results and mentions on websites, blogs, social networking and online directories. Our Internet Experts comb the Web for negative mentions of your name or your company and interact on forums, blogs and social networking site with positive content to set the record straight.
Let’s face it, first impressions count. When a potential customer enters your name into a search engine you want positive reports and content to be delivered. At the Internet Business Group we empower you to take back control of the information about you residing on the Internet. IBG uses our proprietary methodology to restore your good name. Potential customers turn to the Internet to learn as much as they can about businesses and products before they buy. Future employers will search for information on the applicant seeking employment from them. IBG’s team of experts will show anyone searching for information on you or your company that you can be trusted.
IBG enables you to take control of your reputation and delivers peace of mind through our Reputation Repair Service.
Social Network Marketing
Social Network Marketing on Facebook, Linkedin, You Tube, Twitter, etc. can be helpful for businesses by providing information on products and services to potential customers. It is another tool for reaching out and touching your target market. Unlike traditional media, Social Media is an immediate way to interact with your customers and potential customers. A business that is savvy enough to use Social Media Marketing to their advantage is ahead of the game and will often be perceived by the public to be hipper and more on trend than competitors who do not take advantage of Social Networking.
Social media and inbound marketing are crucial assets for a business to engage with potential customers on the Internet. Like it or not, the Internet has become both an encyclopedia and the yellow pages that is readily available 24 hours a day, seven days a week, 365 days a year. Customers turn to the web and to search engines like Google and Yahoo to find out more information about companies and products they are interested in. It is imperative that companies use social networking sites as tools to control their own message, branding and perception.
Social media marketing benefits organizations and individuals by providing an additional channel for customer support, a means to gain customer and competitive insight and a method of managing their reputation online. Social media marketing is perhaps the most relevant form of advertising a company can produce.
With the development and recent improvements of smart phones, mobile search engine usage is increasing in popularity. Optimizing for mobile SEO requires a unique strategy that facilitates quick and easy viewing of the most important information about your business. Mobile Searches require different and more efficient optimization to be effective. Your end goal here is not just to drive traffic to your website, but to make your customer’s mobile experience roughly equivalent to their experience using a computer to search to Web. It is critical to remember that users of the Mobile Web and Mobile Search Engines are not using search like a desktop user would. The browser in use will vary greatly between phone models. This is where Internet Business Group’s team of Experts comes in. We can build your Mobile Strategy, troubleshoot it, and execute it so that you have access to millions of on the go customers. IBG optimizes your content to allow users to land on your page and navigate through it with the minimum of keystrokes. Mobile strategy is an entirely different animal and with Internet Business Group as your partner, you will be ahead of your competition in this emerging category.
Attendance+Plus™ from IBG is your partner for boosting trade show attendance and promoting shows and conferences online The Internet has afforded companies seeking to publicize events, trade shows, conventions, seminars, and workshops with invaluable publicity and traffic boosting tools. Trade Show SEO, or Search Engine Optimization, is a necessary element in the promotional mix for Trade Shows and other events. The name of the game is traffic, and IBG’s Attendance+Plus™ can drive traffic both to your website and to your event. But SEO has to be done correctly in order to be effective. This is where the SEO Experts at IBG – Internet Business Group come in.
Your website may be attractive, but if it doesn’t reach your target audience then it is a waste of money. Traditional advertising is expensive and not always as effective as you need it to be. Search Engine Optimization (SEO), Social Media Marketing and content production for blogs and websites can reach exactly the people your event is seeking in a viral and much more effective manner. We call this synergistic mix of online marketing efforts Attendance+Plus™.
Attendance+Plus utilizes IBG’s proprietary PageOne™ Services to move mentions of your company or your name (or in this case, your Trade Show or other event) to PageOne of Search Engine Results. With IBG’s SEO Experts at work on your behalf, you will see the traffic to your event’s site increase exponentially. At IBG, we know exactly how to optimize your site to move it to Google’s PageOne. Remember, studies have shown that 90% of people don’t look past page one of search results. Also factor in that other event planners, Conventions and Trade Shows– your competitors – are targeting your very same keywords and reaching your potential attendees and exhibitors. At IBG, we analyze your competition’s strengths and weaknesses to reveal unique opportunities for your event to take advantage of.
Web Design & Development
The technology that powers your business needs to be well thought out, dynamic, interactive and stable. IBG is a comprehensive online marketing firm with powerful technology on our side. Our Internet Experts tie all of the required elements together to create websites and marketing campaigns that deliver results. Advances in online advertising and the advent of search engines and their “spiders” have made it necessary for you to build a savvier, more strategic website from the start. An effective website strategy is meaningless without meaningful website infrastructure. And a sturdy infrastructure is nothing without a well thought out strategy. By integrating powerful site architecture with the elements of Social Network Marketing, Mobile Marketing and PageOne™ Search Engine Optimization Services our marketing and brand strategies hit all of the right notes. From Facebook to Twitter, to YouTube and beyond, Social Network Marketing has become an essential part of your comprehensive marketing plan.
Professional Online Marketing
It is always important to market your business well. Customers don’t have E.S.P. and won’t magically realize that the doctor, lawyer or electrician they’ve been seeking is just around the corner. IBG’s Marketing Specialists are pros at the art of local search engine marketing. Using proven methodology, IBG moves you to PageOne™ of search engine rankings fast. While IBG’s Marketing team does their job, our Reputation Experts seek out all negative and false information about you and your business on the Internet and works to generate positive and relevant content that tells the public the real story of who you are and what your business does. This acts to neutralize and eventually completely push that negative information so far back in the search engine listings that it no longer affects your business.
Whatever your profession, our marketing, personal branding and reputation management tools are at your disposal to deliver proven results. IBG – Internet Business Group will plan, deliver and execute the Marketing and Reputation Management that is perfect for your business.
Now more than ever, people are turning to the Internet for the things they want to buy locally. In fact, 31% of consumers turn to a search engine first when they are on the hunt for local products and services. And 43% of Internet searches today include a local identifier, indicating that people would rather type a few keywords into a search engine than go shuffling through the phone book.
IBG – Internet Business Group, like the Internet, is a 24 hour a day operation. Your business deserves the edge that IBG delivers. Our team of Internet Experts will take over all of your marketing needs to create a dynamic and evolving marketing message and executes it across multiple platforms giving you a reach that far exceeds what you can accomplish on your own. You have a business to run, a practice to build; and that is where your efforts need to be focused. IBG’s team of Marketing Specialists will handle the rest.