Amy C. Lamare
Content Producer, Writer & Strategist
- Over 15 years experience in Copywriting, Content Management, Marketing, Entertainment and Internet industries with a focus on brand management, content management and strategic thinking.
- Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand images.
- Expert in conceptual and content development of branded websites. Proven ability to set tone for content and advertising and adhere to all style guidelines while delivering exceptional results.
Skills
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Professional Experience
BEAUTIFUL OCEAN MEDIA – Los Angeles, CA
Founder-Content Management/Web Content Specialist, 7/2007 to Present
Beautiful Ocean Media is the umbrella organization which owns and operates www.gridirongoddess.net, http://www.amylamare.com and www.thesnarkstress.com. I write, research, code and promote these sites. Beautiful Ocean Media also provides Web and Print Content Management, Public Relations, Social Networking, Copywriting, Editing and Writing services to websites, publications and companies.
Selected Accomplishments:
- Developed and launched Gridiron Goddess, a branded website covering NFL and NCAA Football. Gridiron Goddess is in its 3rd season of football coverage and averages 500 to 3,500 hits per day during football season.
- As the Gridiron Goddess, have been a guest on KROQ 106.7 fm’s Kevin and Bean show in Los Angeles and on the morning show on The Hawk 103.9 fm in Toronto giving football picks and color commentary on the weekend’s games.
- Invited to be a part of the female sports collective at http://www.PlayingtheField.net which garnered frequent mentions on Deadspin and over 25,000 hits per day when launched.
- Named one of 2008’s most influential female written sports blogs.
- Gridiron Goddess’s content was chosen to be a featured syndicated columnist at Bleacher Report.
- Planned and executed the social networking PR campaign for author Jen Lancaster’s Pretty In Plaid book tour during Spring and Summer 2009. The Pretty In Plaid book tour was a countrywide “80s party.” I was responsible for promoting and creating buzz on Facebook and Twitter as well as responding to email inquiries while Ms. Lancaster was on the book tour.
- Wrote site content, radio spots and a 105 page training brochure for a client’s popular nationwide dog training business.
- Provide content and copy for a client’s Las Vegas Nightlife/Club Promoter websites.
- Wrote the copy for the website of a nutritionist & personal trainer.
HOLLYWOOD STOCK EXCHANGE – Los Angeles, CA
Hollywood Stock Exchange was acquired by Cantor Fitzgerald in May 2001
Head of Content & Operations, 7/2000 to 9/2007
In my role as Head of Content my responsibilities included managing and overseeing all site content, writing two to four features on the film industry per week, editing the work of other writers within HTML editor, and proofreading the site for errors. Responsible for setting the foundation of the HSX Content team including contributing to the game to provide an informative and entertaining experience for the traders as well as maintaining a consistent tone throughout the site. Prepared and wrote press releases relating to special market activities on the Exchange. Managed company’s relationships with content providers, studios, public relations firms and freelancers.
Selected Accomplishments:
- My Review of King Kong was featured in the New York Times’ Carpetbagger blog. NY Times highlighted the “Gender Bent” angle. “Gender Bent” was a series for HSX which I created in conjunction with another writer.
- Launched several new editorial series such as Gender Bent Film Reviews, Friday Film-o-Rama and the Doc is In.
- Launched special securities for Project Runway & American Idol and wrote weekly summaries of each episode and critiques of each contestant.
In my role as Head of Operations, my responsibilities included: preparation of the annual operating budget and strategic plan updates, overseeing timely preparation of financial reports and analytical reviews. Managed the system of internal control over division’s finances. Acted as liaison to employee relations legal counsel. Processed accounts payable and receivable. Also responsible for sharing the Business Development duties and being the primary liaison for client relations on both the market data and prediction market sides of the business.
Selected Accomplishments:
- Managed the transition from independent company to wholly owned subsidiary of Cantor Fitzgerald.
- After substantial layoffs, managed the move to smaller offices and sourcing a new tenant for old offices.
- Served as the contact for all advertising, public relations and business development inquiries.
- Implemented new advertising strategy that resulted in a 200% increase in ad revenue.
- Managed all ad campaigns; worked with clients and our tech team to ensure proper placement on our site, on target messaging and optimal visibility.
Project Manager, 10/1999 to 7/2000
Managed the complete renovation of 24,000 square feet of creative office space in West Hollywood. Property considered by City to be of historical significance as a student of Frank Lloyd Wright designed it. Provided estimates and budgets to Senior Management throughout build out. Planned and managed the move from two offices into new corporate headquarters, including facilitating the switchover of company’s network and desktop systems. Continued to supervise and administrate the functioning of both Santa Monica offices, provided new hire and exit orientations, tracked budgets for Operations department, provided space planning for old and new offices, and managed the move of both Santa Monica locations to new corporate headquarters. Facilitated the set up of all new utilities and services and the disconnection of all old utilities and services. Supervised the Receptionist and two Office Coordinators.
Selected Accomplishments:
- Managed Core and Shell as well as Tenant Improvement phase of 3.2 million dollar, nine month long construction project.
- Interviewed, contracted with and managed Architects, Contractors, Civil, Structural, Systems, Electrical and Mechanical Engineers.
- Presented creative sign proposal before the West Hollywood City Council. Oversaw the engineering, design, building and installation of 5 foot high, 165-foot long ticker tape sign atop the building.
- Oversaw the selection, specification and installation of furniture systems, telephone switch, and data cabling.
Office Manager/Human Resources Manager, 4/1999 to 1/2000
Performed all Office Management and Human Resources Administration including the creation of a database to track resumes, the revamping of the benefits package, administering health benefits. Also responsible for sourcing, attracting and screening applicants for open positions in the technical, product, sales, marketing and administration departments; assisted in compiling compensation packages, tracked vacation and sick time, provided employee relations, provided new hire and exit orientations, supervised the Receptionist and two Office Assistants.
Selected Accomplishments:
- Responsible for managing the explosive growth of Internet Entertainment Company that grew from 20 to 90 employees in twelve months.
- Located, negotiated lease, and moved 40 employees to temporary office space. Led the team responsible for locating new corporate headquarters.
LARGER THAN LIFE PRODUCTIONS – Universal City, CA
Film Production Company for Trial & Error and Pleasantville Motion Pictures
Post Production Office Manager, 8/1997 to 9/1998
Assistant to Producer/Director Screenwriter, 8/1995 to 8/1997
Responsibilities included acting as production assistant from concept through shooting script of “Pleasantville,” acting as production assistant on numerous rewrites including “Trial and Error” and “Inspector Gadget,” reading and covering scripts sent to Larger Than Life for consideration, writing story notes for projects in development, writing Press Releases for Trade Publications, assisting in development and pre-production on New Line Cinema Production of “Pleasantville,” acting as office manager for production office while continuously searching for next development project, acting as post-production coordinator during intensive visual effects creation and editing.
Selected Accomplishments:
- Planned cast and personal parties including site rental and hiring of caterers
- Supervised the assistant, second assistant, production assistants and office runner, acted as a liaison between The Ross’ and their accountants, business managers and lawyers.
CREATIVE ARTISTS AGENCY – Los Angeles, CA
Motion Picture Talent and Literary Agency
Assistant to Motion Picture Literary Agent, 9/1994 to 8/1995
Assisted Motion Picture Literary/Book Agent in all facets of day-to-day operations. Responsibilities included reading and covering scripts and books for agency and client consideration, participating in weekly book and creative meetings, finding and presenting new material for Agency packaging consideration, finding and presenting magazine articles and newspaper articles for adaptation consideration, compiling daily phone sheets and rolling calls, tracking client checks and status of contracts, compiling expense reports, setting meetings for agent and clients.
RUBIN POSTAER & ASSOCIATES – Santa Monica, CA
Motion Picture Talent and Literary Agency
Creative Assistant/Junior Copywriter, 9/1993 to 9/1994
Assisted the Co-Principal/Director of Creative Services and two Creative Directors. Responsibilities included writing advertising copy for clients such as American Honda Motor Company and US WEST Communications, co-writing the brochure for the launch of the Honda Passport in 1994, proofreading and editing copy for two copywriters and handling overflow proofreading for entire department, screening portfolios of prospective Copywriters and Art Directors, coordinating award submissions; coordinating expense reports, client hourly detail sheets and time cards for entire Creative Department.
Assistant Spot Broadcast Negotiator, 12/1992 to 9/1993
Negotiated and bought radio and television air time for clients such as American Honda Motor Company, Miller’s Outpost, Disney Consumer Products and San Francisco French Bread in six Southern California Markets. Negotiated make-up and bonus rates for 110 markets nationally, tracked ratings and demographics using Nielsen ratings system, tracked spot performance using Donovan system, helped prepare and present Spot Broadcast Media Plans for new business pitches, provided administrative support to the Director of Spot Broadcast, and supervised the work of Assistant and two interns.
Technology
HTML, HTML Editors, Content Management Systems, MS Office (Word, Excel, PowerPoint) blogging software, some Photoshop
Education
UNIVERSITY OF SOUTHERN CALIFORNIA – Los Angeles, CA
Creative Writing 1987-1991
WSAAA ADVERTISING COURSE (formerly known as Carson Roberts Creative Course) – Los Angeles, CA
Copywriting Focus 1993
THE BOOK SHOP – Los Angeles, CA
Creative Concepts & Copywriting 1993-1994
THE SECOND CITY – LOS ANGELES TRAINING CENTER – Los Angeles, CA
Comedy Sketch Writing & Improv Performance 2003-2004
Volunteer
A BETTER LA – Los Angeles, CA
Social Networking Team
Founded by USC football coach Pete Carroll, A BETTER LA is committed to supporting Los Angeles communities in their goal to reduce violence by empowering change.
MOLLY’S MUTTS & MEOWS – West Hollywood, CA
Animal Rescue Group
Provide transport for dogs from foster homes to pet adoption days. Work adoption days overseeing dogs and their interaction with potential families.
DELTA GAMMA FRATERNITY – Los Angeles, CA
- President, West Los Angeles Alumnae Association 2005-2008
- Advisory Team Chairman for UCLA Chapter 2003-2005
- Chapter Operations Advisor for UCLA Chapter 2002-2003
Writing Samples @ www.amylamare.com l References Available on Request
